Be easier to find
where customers search.
Search results and AI-generated answers now sit inside the same discovery journey. We improve the technical foundation, source clarity and content structure that help search and answer systems understand your business.
Three lenses. One strategy.
SEO improves crawlability and relevance in traditional search. GEO and AEO focus on clear, credible, machine-readable answers that generative systems may retrieve or cite. None can guarantee placement, so we treat all three as connected disciplines with observable signals.
- SEO: technical foundations, content and local relevance
- GEO: strengthen source clarity and monitor observed citations
- AEO: structure content so AI engines trust it
Build the source before chasing the citation.
AI discovery is changing quickly. The durable work is still clear facts, useful answers, credible source pages and a structure machines can interpret. Citations can be observed, but no provider can guarantee them.
- Source clarity: important claims are explicit, consistent and supportable
- Structured meaning: schema, headings and internal links reinforce context
- Observed visibility: agreed answer tests are monitored without promising inclusion
Visibility you can inspect.
We separate leading indicators from business outcomes. Reporting can track crawl health, qualified visibility, cited pages and organic enquiries, along with the limitations of each data source.
- Search visibility: tracked for agreed queries and pages
- Observed answer references: monitored for agreed prompts and source pages
- Qualified organic actions: enquiries and journeys tied to useful pages
Things people ask us.
AEO (Answer Engine Optimization) makes your content readable and citable by AI. GEO (Generative Engine Optimization) gets your business recommended inside AI answers on ChatGPT, Perplexity and Google AI Overviews.
SEO optimises for Google. AEO and GEO optimise for AI-generated answers, which are becoming how half of people discover businesses. The strategies overlap but require different structure and schema.
It depends on the site's starting point, competition, crawl cycles and the quality of available evidence. Technical fixes can be verified quickly; meaningful visibility and enquiry trends usually need sustained observation. We agree on leading indicators and review dates before work begins.
Build a stronger discovery layer.
Tell us what customers search for and what they need to understand before they choose you.