Start by room.
Kitchen, bathroom, glass or everyday surfaces.
Original home care and refill commerce conceptClean home.
Clean home.
Clear system.
A refill-first home care range designed around the jobs people repeat: fill, dose, clean and reorder.
Choose the jobKeep the bottleReplace the refill
Starter kit shown as an illustrative product concept
The operating ideaOne bottle.
One bottle.
A simpler repeat.
The interface separates the first purchase from the repeat purchase. Customers can see what stays, what runs out and what belongs in the next delivery.
Add tap water.
The bottle shows the fill line without a separate guide.
Add one refill.
Format and dose stay visible at every purchase point.
Order the part used.
Refills live separately from starter hardware.
A kit with a job
Buy the system once. Refill what runs out.
Clear product roles replace vague bundles. Every card tells the customer what it cleans, what arrives and whether it is a starter or refill.
See the refill pathStarter 01
Everyday Spray
Bottle plus first surface-cleaning refill.
Starter 02
Foaming Hand Wash
Pump bottle plus first hand-wash refill.
Refill 03
Laundry Measure
Compact dry format with a clear dose guide.
Refill 04
Dish Tabs
A simple count, storage tin and repeat schedule.
The refill path is part of the product.
- 01Starter and refill listings use different labels and imagery.
- 02Every pack explains what the customer keeps and what they replace.
- 03Repeat timing is a customer choice, not a hidden default.
- 04No invented waste totals, badges or environmental performance claims.